CASE: Usability Review, Search Engine Optimization & Search Engine Advertising
What did we do?
Search Engine Optimization
We provided an SEO Businesscase for UTS Curacao, containing a baseline assessment, keyword research, technical review & content analysis in order to determine future steps in optimizing the website for Search Engines.
A clear website navigation structure is very important for a website that wants to fulfill the needs of multiple target groups. Based on user behavior data, we created a new sitemap & website structure that is suitable for both B2C and B2B.
Search Engine Advertising
Advertising in Search Engines is a great way for UTS to connect with potential new customers or quickly provide service-related information. We provided the strategy & setup of new Google AdWords campaigns.